Service hub

A website that makes the next step easier.

Build something useful, improve what is there, or fix the part that is getting in the way. Start with the customer task.

01 / Service hub

Build, refresh or fix?

An outdated look and a broken customer journey are different problems. Review what visitors need to do, which pages support it and what already works before deciding how much to replace.

Build: You need a new home for the business, a new offer or a clearer structure from the ground up.
Refresh: The foundations work, but the content, navigation or design no longer reflects the business.
Fix: A specific issue blocks the next step. A scoped repair can be more useful than replacing everything.

02 / Service hub

Plan the pages around real decisions

A website scope should identify the audience, page map, content responsibilities, design approach, implementation, responsive checks and handover. Forms, third-party tools, hosting and launches need their own clear boundaries.

A page plan that gives each route one useful job
Clear headings and a next action that fits the visitor’s stage
Mobile layouts and keyboard paths checked before release
An inventory of URLs, redirects and accounts when replacing a site

03 / Service hub

Choose the kind of intervention

Hypothetical planning specimen. It explains the decisions and checks to agree; it is not a completed customer deliverable or a fixed offer.

A decision map with distinct outputs
Starting condition	Explore	Expected scope distinction
No usable site	New website	Page/content responsibility plan and first-build acceptance.
Structure or design must change	Redesign	Keep/change assessment and protected existing URLs/tasks.
One bounded defect	Repair	Reproduction, diagnostic stop point and regression-tested change.
One campaign offer	Landing page	One audience, promise and measurable action.
Catalog and checkout	Storefront scope	Product/variant and test-order dependencies.
Platform, domain or data move	Migration	Inventory, mapping, cutover and rollback.
Measured loading or interaction problem	Performance work	Comparable baseline, bottleneck and retest.

Website redesign or refresh?

04 / Service hub

Choose the kind of website help

A new business site, a campaign landing page and a redesign have different inputs and acceptance checks.

New business websites

Commission a new business website

Website redesigns and refreshes

Improve an existing website without losing what works

Landing pages for a clear next step

Create a focused campaign or offer page

Ecommerce website help

Build or improve an online store

Website migrations

Move a site without avoidable data or search loss

Website fixes and improvements

Resolve a bounded site issue without a full rebuild

Website performance improvements

Diagnose and improve a slow website

05 / Service hub

Keep ownership understandable

Decide who controls the domain, hosting, source files, content and licenses before work starts. A handover should explain common updates and any ongoing dependencies. WordPress and other platforms need a fit check for the actual task.

To define editing, files and account responsibilities: Review the handover checkpoints

06 / Service hub

Review work for the right reasons

The regional Now projects are owned work, with a publishing context. They should be assessed for the contribution and decisions that can be verified, rather than treated as client testimonials or evidence for an unrelated specialist service.

For an owned example of different reader entrances: Inspect RVN task-led navigation

For an owned example of geographic information structure: Inspect regional and city navigation

For an owned example of changing information and its limits: Inspect source and date cues

Work and examples

07 / Service hub

What changes scope and cost

Original copy, custom data, integration complexity, content migration, risk to an existing site and the amount of review all affect the job. Page count alone does not describe the work.

Scope and pricing

08 / Service hub

A useful first decision

Use the refresh-or-rebuild guide to decide what to preserve. Then list the customer action you want to improve and the pages that support it.