Service hub
Google Ads help starts with the offer, the searches that fit it and a customer journey that is ready to receive the click.
01 / Service hub
A relevant offer, a functioning landing page, an agreed conversion definition and a way to respond to suitable inquiries are prerequisites. If the page or intake is broken, fix that part before paying to send more people through it.
02 / Service hub
03 / Service hub
Hypothetical planning specimen. It explains the decisions and checks to agree; it is not a completed customer deliverable or a fixed offer.
| Starting state | Explore | You receive | Dependency |
|---|---|---|---|
| Existing history; unresolved question | Read-only audit | Evidence-linked review and prioritized recommendations | Agreed history, campaign types and read-only access. |
| Ready first campaign | Setup | Paused-build packet, destination/event QA and launch review | Offer, capacity, approved spend and launch owner. |
| Existing campaign; recurring decisions | Management | Defined review cadence and change/decision log | Reliable definitions and spending authority. |
| Untrusted or missing success signals | Tracking | Event dictionary and tested success/failure/duplicate cases | Authorized destination and privacy/consent decisions. |
04 / Service hub
Hypothetical planning specimen. It explains the decisions and checks to agree; it is not a completed customer deliverable or a fixed offer.
| Line / action | Owner to confirm | Record / boundary |
|---|---|---|
| Google media | Customer billing/spend owner | Separate from setup, management and optional tools. |
| Setup / management / tools | Named provider and customer approver | Quote deliverables, recurring terms and usage assumptions separately. |
| Launch | Launch approver | Final ads, targets, conversion goals and approved spend. |
| Budget change | Defined spending authority | Threshold, reason and explicit required approval. |
| Pause | Operator and business backup | Pause route and observed account state; no instant hard-cap promise. |
05 / Service hub
The amount paid to the advertising platform is separate from the fee for setup or management. Agree each explicitly. Budget assumptions in a planning tool are not a quote or authorization to spend.
06 / Service hub
No. Account permissions, advertising spend and campaign launch each require separate approval. A prepared plan or brief does not authorize edits to a live account.
07 / Service hub
Agree what qualifies as a lead and how duplicate or unsuitable inquiries are handled. A report should distinguish platform activity from sales outcomes and identify the next decision.
08 / Service hub
Use these work variables to compare a written scope. They are not a price list, payment policy or authorization to purchase tools, media or services.
| Buyer question | Scope answer to agree |
|---|---|
| What will I receive? | An agreed audit, setup, tracking or management deliverable |
| What do I need to supply? | Website, actual offer/area, account state, goal, qualified-action definition and optional planning budget |
| What changes the effort and cost? | Campaign type/complexity, history, regions/languages, destination readiness, event integrity and review cadence |
| What needs separate scope or is excluded? | Media spend and advanced page/integration work require explicit separate scope. Lead volume and returns are never guaranteed. |
| How will completion and support be defined? | Identify the reviewer, actual test evidence, known limits and handover. Any recurring allowance, fees, cancellation and response arrangement need their own written terms. |
To keep the deliverable and finish line reviewable: Review the acceptance and handover checkpoints
09 / Service hub
A focused campaign page may be a better first job than a larger site rebuild. Define the audience, offer and next action before deciding the traffic plan.
