Service detail

Understand the account before changing it.

A read-only review of campaign intent, budget allocation and conversion integrity, ending with a prioritized explanation.

01 / Service detail

Check the starting condition

Choose by the actual obstacle and readiness. A different or smaller intervention can be the appropriate result.

Fit, reason to wait and a useful alternative
Decision	Condition
Explore this scope when	An existing account has relevant history and a concrete unresolved performance or measurement question.
Pause or choose another scope when	The account is empty, critical signals are broken or the requested campaign type is unsupported.
Before commissioning work	Agree the named output, supported platform, responsible role and a testable finish line. No purchase, account access or live action is authorized by reading this page.

Work through the earlier decision

02 / Service detail

Agree access and the review boundary

A diagnostic should begin read-only, with the account owner authorizing appropriate access. Define the accounts, campaign types, period and questions in scope. No live edit or budget change is authorized by a review.

03 / Service detail

Check what the campaign is trying to reach

Review the relationship among intended audience, search terms, exclusions, ads and destination pages. An apparent efficiency problem may be a mismatch between the offer and the traffic, rather than one setting.

04 / Service detail

Separate observation from interpretation and change

Hypothetical planning specimen. It explains the decisions and checks to agree; it is not a completed customer deliverable or a fixed offer.

Synthetic account-review finding
Part	Specimen	Boundary
Coverage	Agreed campaign/date range, accessible reports and known withheld data	Unreviewed or inaccessible areas remain Unknown.
Observed evidence	Available query theme and destination describe different offers	Retain the dated report/page source; do not infer intent from a keyword alone.
Interpretation	Possible query-to-offer mismatch; low volume or conversion defects may also matter	Label confidence and competing explanations.
Proposed change	Review query themes, page promise and exclusions after validating goals	Recommendation only; no campaign/billing edit made by the audit.
Dependency / acceptance	Business offer/capacity owner, tracking evidence and change approver	Every scoped area reviewed or blocked with a reason; walkthrough and prioritized register supplied.

Conversion tracking setup

05 / Service detail

Separate budget use from business value

Examine how spend is allocated and which actions count as conversions. Compare those definitions with the inquiries the business actually wants. Duplicate, low-quality or incorrectly configured events can distort the interpretation.

What counts as a qualified lead?

06 / Service detail

Leave with evidence and priorities

Observation: The relevant account view, period, data source and limitation.
Interpretation: Why the issue might matter and what remains unproven.
Action: The change to consider, owner, approval needed and acceptance check.

07 / Service detail

Keep implementation separately authorized

A walkthrough can establish which recommendations to act on. Live edits, tracking work, new pages and ongoing management need their own agreed scope and applicable permissions.

Google Ads management

08 / Service detail

Agree the inputs, effort and boundary

Use these work variables to compare a written scope. They are not a price list, payment policy or authorization to purchase tools, media or services.

Scope preparation and cost drivers
Buyer question	Scope answer to agree
What will I receive?	A read-only coverage/limitation record and prioritized finding register
What do I need to supply?	Account state/history, campaign types, concern, offer/area/capacity, definitions and known changes
What changes the effort and cost?	Campaign/history complexity, regions, available queries, conversion systems and read-only evidence
What needs separate scope or is excluded?	Live optimization, new landing pages, unsupported campaign types, free review or guaranteed savings
How will completion and support be defined?	Identify the reviewer, actual test evidence, known limits and handover. Any recurring allowance, fees, cancellation and response arrangement need their own written terms.

To keep the deliverable and finish line reviewable: Review the acceptance and handover checkpoints

Scope and pricing

09 / Service detail

Bring the account question

Describe what feels wrong, the offer and how leads are reviewed. Do not export customer information or share passwords through the public brief.

Tell us what you need