Interactive tool

Plan the allocation. Test your assumptions.

Separate media, service fees and other costs, then see what your own click and conversion assumptions imply. No prediction or recommended spending level.

01 / Interactive tool

Build an editable scenario

All fields begin with no commercial assumption. Optional click and inquiry rates are arithmetic inputs you supply, not benchmarks or promises.

Local planning only. No accounts, messages, payments or submission. Please leave out credentials and private personal records.

Monthly USD allocation

Enter every amount, including an explicit 0 when none is planned. Blank means unknown; nothing is silently assigned to media.

This is your explicit choice. Unallocated reserve does not become media.

One-time setup

Unchecked: setup sits outside the monthly ceiling and raises the first-month ceiling by that amount. Checked: setup must fit inside it, with no automatic reallocation.

Optional paid-search scenarios

All rates are your assumptions, not benchmarks. Unknown downstream rates remain unknown. Scenarios apply only to paid-search media.

Scenario 1
Scenario 2
Scenario 3

02 / Interactive tool

Decide what the total needs to cover

Enter a monthly ceiling, then explicitly allocate management, SEO, content, other costs and paid-search media. The unallocated balance stays reserve. One-time setup has a visible inside/outside first-month ceiling choice; the calculator never reduces an allocation automatically.

03 / Interactive tool

Read the result as a scenario

The model cannot know auction conditions, traffic quality, attribution, close rates, refunds, capacity or profit. It does not control platform spend. Campaign budgets, permissions and launch each need their applicable approval.

04 / Interactive tool

Understand what you would actually be buying

Read the cost guide before comparing an advertising budget with a provider’s service fee.

After using the ungated planning output: Separate the service quote from planning arithmetic

For a different preparation task: Choose a different planning output

Google Ads costs: media, management and setup