Help topic hub
Find the next useful question: diagnose a visibility problem, compare investment options, check local eligibility or understand AI observations.
01 / Help topic hub
Start with the decision in front of you. Each path gives you something to check or prepare before commissioning work.
A report lists issues, but the next action is unclear.
Look for URL evidence, confidence, an owner and a retest.
Separate work delivery from search observations and business outcomes.
Should the next effort go into organic search or advertising?
Use the demand worksheet and readiness checks.
Check cost scope, definitions and what the evidence can support.
A specific discovery surface is causing confusion.
Distinguish in-person service coverage from remote-only work.
Keep mentions, citations, referrals and qualified outcomes separate.
02 / Help topic hub
Hypothetical specimen. A low count or a warning badge alone does not identify the right fix.
| Field | Hypothetical finding |
|---|---|
| Affected URL | /contact/ on an example business site |
| Intended state | Public inquiry page intended for search discovery |
| Observed evidence | The inspected HTML contains a noindex directive; record the exact inspection date and environment. |
| Impact / confidence | Conflicts with the agreed page intent. High confidence in the directive; no claim about lost sales. |
| Proposed fix | Remove the directive only after the owner confirms the page should be public and the production release is authorized. |
| Owner | Website release owner |
| Verification | Re-fetch live HTML and rendered metadata, then observe Search Console separately. Indexing is not guaranteed. |
| False positive | A staging or private page should remain noindex. Confirm intent before changing it. |
What a useful SEO audit should include
Reference: Google Search Central: SEO Starter Guide
03 / Help topic hub
| Question | Scope to explore | What it should leave you with |
|---|---|---|
| What is happening? | SEO audit | Reproducible findings and explicit access limits. |
| What should happen next? | SEO strategy | A sequenced plan with evidence, owners and dependencies. |
| Can these approved changes be made? | SEO implementation | An agreed change set and verification, without ranking guarantees. |
When missing or unclear answers are the evidenced obstacle: Explore source-led content work
