Review the ad, referral or message beside the destination. The offer, audience, service area and action should align. A visitor should not have to search a generic site for the promised information.
Guide / comparison
Check the destination before paying for the visit.
A campaign page should match the offer, help someone judge it and provide a next step that actually works.
01 / Guide / comparison
Match the reason for the visit
02 / Guide / comparison
Run the readiness checklist
Use Ready, Needs work, Unknown or N/A with a reason. No points are awarded and no performance score is created.
Choices remain in this page. No score, tracking or submission.
03 / Guide / comparison
Record a readiness issue
This blank worksheet stays in the page. Use roles and non-sensitive examples. Unknown values identify decisions to resolve; they are not a score.
Use roles and hypothetical examples. These fields stay in this page; no information is submitted or saved.
N/A needs a reason rather than a free performance point.
Include the complete submission/receipt path when authorized.
A checklist is not a blanket accessibility or conversion certification.
04 / Guide / comparison
Use truthful proof and useful boundaries
Explain the deliverable, important exclusions and what happens next. Label owned examples and hypothetical demonstrations. Unsupported badges, invented reviews and vague guarantees make evaluation harder.
05 / Guide / comparison
Review the form for friction and purpose
- Persistent labels and clear required/optional status
- Only information needed for the next step
- No unnecessary phone, budget or account requirement
- Understandable validation that preserves input
- A permitted alternative when one is genuinely available
06 / Guide / comparison
Exercise the real result and the failure path
Test server acceptance, routing and notification with authorization. A direct visit to a thank-you page must not invent a submission. Network errors and retries need clear recovery without creating duplicate results.
07 / Guide / comparison
Check the mobile and keyboard journey
Review reading order, zoom, focus, touch targets, navigation and any control that could cover content. A performance check should describe its method rather than guarantee a universal score.
08 / Guide / comparison
Define measurement before adding tags
Choose the actual event and data source. Keep personal identifiers and raw form messages out of analytics. A platform conversion is not automatically a qualified inquiry.
If a different decision is blocking you: Choose another question in this topic